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Copyright, brand rights, trade name rights and all other intangible rights to the term "Verner Panton", the Verner Panton lettering and the above images are and remain the intellectual property of Verner Panton Design. This enquiry does not give rise to any claim to the use of images which are the property of Verner Panton Design. Any warranty or liability on the part of Verner Panton Design in connection with your request, in particular if approval of the use of the images is delayed or is withheld, are expressly excluded.

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Visiona 0

VP-12-H904

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Visiona 0

Year: 1968

From the end of the Sixties to the mid-Seventies the Bayer chemical corporation hired a Rhine excursion steamer during every Cologne furniture fair and commissioned a well-known designer to transform it into a temporary showroom. The main purpose was the promotion of various synthetics used in home furnishings. Bayer's Dralon synthetic fibre and its applications in the field of home textiles played a prominent part in the exhibition. As a result the showroom was initially called the 'Dralon ship', until at Panton's suggestion it came to be known from 1969 as 'Visiona'. Panton, who was commissioned to design the ship in 1968, found ways from the very beginning to get round any excessive restriction to the field of textiles. By integrating furniture and lighting in his presentation he created atmospherically dense spaces in which colour and light played a dominant role. As early as the Visiona 0 exhibition Panton created experimental interior landscapes in which he was able to freely implement and demonstrate his design ideas, which were often interpreted as utopian. As a result the 'Dralon ship' caused a sensation among visitors well beyond narrow specialist circles.