"Kölnisches Tagebuch", 24.Januar 1968 - No.20
"Furniture should not be an aesthetic heritage carrying a heavy load of convention and tradition...."
Wednesday, 24 January 198 - No. 20
"Furniture should not be an aesthetic heritage carrying a heavy load of convention and tradition. It shouldn't have to do anything other than provide the best possible support for human activity and specific functions."
Verner Panton, the Danish architect and designer who lives in Basle, has turned this statement into a manifesto. For him there is no status quo, no form which rigidifies into a style. He says: "The worst thing anyone could say about me is that I've developed a style. That would mean that I've stopped experimenting." In contrast, what he wants is to create things whose use is logical and which can be produced on an industrial basis at the lowest possible cost. This is the basis for the origin of his forms which depart from tradition and often have an unusual and surprising effect. He wants to "design for people who are looking for something that doesn't exist yet."
The latest Verner Panton programme is now being presented by Kaufhof in an exclusive sales exhibition. Here shoppers in Cologne can view what is being created brand new at the Cologne Furniture Fair. Visually this new range has an amazing original beauty, the furniture is comfortable and practical in a unique way. Added to this is a refreshing colourfulness. What is interesting and new is also the interaction between the floor covering and the furniture sections. With his 'three-dimensional' concept Verner Panton creates an unlimited spectrum of variations, which can be extended even further by exploiting the possible colour combinations. In their dimensions the wall and floor tiles are precisely matched to the armchairs and stools, which can with trays be converted to tables. All the elements are based on a single layout scheme. Those who wish to live today with an eye to tomorrow will find lots of possibilities in the Kaufhof exhibition.
Author not known